Published: October 4, 2017
Publisher: Bloomberg
“IPhone season, that extravaganza of novelty and surprise, began in mid-September with a two-hour-long presentation at Apple Inc.’s brand-new, spaceshiplike campus. Amid oohs, ahs, and an embarrassing number of standing ovations, Chief Executive Officer Tim Cook introduced two phones. The iPhone 8, an updated version of the current model, is already out in the wild. True Apple devotees are holding out for the iPhone X, the 10th anniversary edition, which will cost $1,000 and go on sale in early November. “This really is the future,” Cook said.”